Rusty Milner, previous guitarist of
the Mashall Tucker Band, came to class on Friday. The topic of discussion seemed to revolve
around marketing and how much it’s changed since the 70s-80s. Internet access
has caused the primary change in marketing. Rusty Milner encouraged the use of
YouTube for marketing today. Anyone can do it. A “nobody” today has more of a chance
of making it big today than a “nobody” in the 70s. This might actually pose a
problem. Can quality artists be found when there is so many to choose from? ‘
Many people argue that the quality
of music has gone down over the years. Is it possible that marketing strategy
the reason for this? There have been a lot of musicians over the past few years
who became “YouTube famous” before the made it big in music industry. Justin
Biber, Carly Rae Jepsen, and Soulja Boy are a few musicians who started out as
YouTubers and then some mysterious force found them. It makes you think—why
them? If they were found among millions of videos, surely there are others who
are just as good, if not better than these few. The thing about YouTube is that
your views are dependent upon whether or not people find your video and find it
interesting enough to share it. After a certain point of sharing, the rest is
just an upward slope from there. If you get enough videos just as popular, you
become “YouTube Famous.” These are the people that are sought after by
producers. Of course, this opens up a window of opportunity for talent to
emerge when it would otherwise be unknown.
Word Count: 277
Sources: http://monetizepros.com/blog/2014/25-celebrities-who-got-rich-famous-on-youtube/
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